About | OTL

About OTL

Welcome to OTL, the leading FMCG supplier specialising in low-cost, great-value products, with most retailing for just £1.

Save Time. Sell More.

Our mission is simple: save time for our customers and provide products and solutions that help them sell more.

At OTL, efficiency is at the heart of everything we do. Our products and ranges are driven by data and crafted with care by our in-house experts. We understand the importance of offering a curated selection that perfectly balances choice, best-sellers, and great margins . Our global sourcing network spans four continents, ensuring we bring you the best products from around the world, quickly and reliably.

We proudly supply
over 1,400 Convenience stores

Our products are in
over 2,300 Discount stores

We've built ranges for
over 4,000 Supermarkets

With years of experience and a deep understanding of the market, our team is dedicated to delivering top-notch retail solutions . We own exclusive, trademarked brands that are well-established in the discount sector and available only through OTL. Our range of retail solutions includes FSDUs, clipstrips, and SRPs, many of which were developed in collaboration with major retailers . Need something unique? We can create bespoke solutions tailored to your specific needs.

"Products and solutions that save time and boost sales"

Our passion for what we do drives us to continually innovate and improve . We are committed to helping our customers thrive by providing products and solutions that save time and boost sales. Every product and range we offer is designed with our customers in mind , ensuring they have the tools they need to succeed.

Discover the OTL difference and see how we can help you save time and sell more. Explore our extensive range of products and retail solutions, and experience the expertise, and passion for products and our customers that sets us apart.

We are currently tendering for the upgrade of our ERP system. For more information click here.

Our History

Our company is formed (2002)
OTL is formed and begins with just two employees.
In-house expertise (2005)
We hire in-house technical compliance and packaging design teams.
Rapid growth (2010)
We saw a rapid period of growth in this time with many teams doubling in size.
Recognised by major retailers (2015)
We achieved branded supplier status at a major UK retailer.
Supply chain investment (2016)
We moved to a self-managed warehouse.
Major rebrand (2020)
We updated our logo and core values to reflect our goals and aspirations.
Building the next phase (Present)
We moved to a new location with office and warehousing facilities within a single site.

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