Our story...
Who we are

We're a team of customer focussed sourcing experts, innovators, and creative problem solvers.
What we do...

OTL was created to support retailers and wholesalers within the discount sector.

We're committed to delivering the products that your customers want at the prices you need. Our range includes over a thousand products and spans dozens of categories, which uniquely positions OTL as a supplier of both food and non-food items.
"We think outside the box, about what goes inside the box."
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John Buitekant

John is our CEO, having established OTL with Rupert in 2006. John has 30+ years experience in value led retailing having began his career at Booker (Budgens) Netto and Makro.
Clive Barstow
Sales Director

Clive is our Sales Director.
Clive has over 27 years’ experience in the retail and FMCG sectors having held senior roles across Europe and the UK .
Rupert Segal
China Office Managing Director

Rupert is General Manager of OTL China having moved out and set up home in Hangzhou in 2015. Rupert leads our global sourcing team.

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