Our story...
Who we are

We're a team of customer focussed sourcing experts, innovators, and creative problem solvers.
What we do...

OTL was created to support retailers and wholesalers within the discount sector.

We're committed to delivering the products that your customers want at the prices you need. Our range includes over a thousand products and spans dozens of categories, which uniquely positions OTL as a supplier of both food and non-food items.
"We think outside the box, about what goes inside the box."
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John Buitekant

John is our CEO, having established OTL with Rupert in 2006. John has 30+ years experience in value led retailing having began his career at Booker (Budgens) Netto and Makro.
Andrew Heys
Managing Director

Andrew is MD of OTL. Andrew brings extensive experience from the convenience channel, having held a number of senior roles within the Kepack Group.
Rupert Segal
China Office Managing Director

Rupert is General Manager of OTL China having moved out and set up home in Hangzhou in 2015. Rupert leads our global sourcing team.
Duncan Morrow
Commercial Director

Duncan is Commercial Director, heading up Brand and Product. Duncan spent 22 years working for Wilko, the last 3 heading up their sourcing function in Hong Kong

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